Wednesday, July 30, 2008

TOP REASON WHY YOU DON'T GET LISTED IN SEARCH ENGINE SEARCH

After you have compiled your website and hosted it, your primary concern is that it should be visited by, more and more people. For this, you try various tactics to promote your site. One way of promoting your website is to submit it with various search engines.

At times, you have submitted your website to the search engine, but you find that you are not indexed or in other words, your site is not appearing in the searches. There could be many reasons for it. Let's look at some of these reasons:

1. Allocate adequate time - After submission, indexing a website is a time consuming process. Some people in hurry to be indexed, ignore this time period and start expecting their site to appear in the search results, much before the time lapses. Actually, this index time ranges from one to eight weeks depending on the search engine. Some sites such as AltaVista also charge extra if you want to get your site indexed faster.

2. Use Paid Domains - If you have hosted your site on a free domain, you may come across problems in indexing your site. This is because nowadays the search engines either don't index free sites or index only a limited number of free sites. Therefore, it is always better to host your website on a paid domain with a paid service.

3. Select creditable hosting service: It is very important to host your website with a good hosting service. This is because if at any stage the search engine visits your website and finds that it is not functioning then your website will be simply removed from their database. Therefore, make sure your hosting service is a creditable one, which keeps your website up and running most of the time.

4. Frame-based site - Having a frame-based website can also be a roadblock. In a frame-based site, there are different pages in the same page. As a result, it can happen that your text page is indexed but not the menu page. To solve this problem, you should ideally have a non-frame based website. If not then you can try optimizing your frame-based website for a better result.

5. Low Ranking in Searches - It is quite possible that you are indexed on a search engine but you are not aware of it. This could be because your site is getting a very low ranking in the search results. Most people expect that their site to come up in the first few listings. As a result, if their site does not do so then they don't bother to look further and assume that their site is not indexed. Matters are not helped by the fact that most search engines don't inform you after indexing your website.

To get a good ranking in the search results it is important for you to optimise your website according to the search engine guidelines.

6. In-complete Website - Before submitting your website ensure that your site is complete and there are no missing pages. Otherwise, your website may not get indexed.

7. Avoid complicated pages - Sometimes in an effort to have a very dynamic website web developers use complicated scripts such as JavaScript and VB scripts etc. However, the search engines don't always handle these dynamic pages well. As a result, your site could suffer and get a low ranking in search engine results. Therefore, it is advisable to limit the use of such scripts on your site.

8. Link pages from home page - Some search engines follow the policy that they don't show pages which cant be accessed from the home page. To avoid this kind of a problem you can try to limit such pages or submit them separately.

9. Limit page size: Take care that your website pages don't become so heavy that they take a long time to load. In such a case, the search engine spider will not be able to fully index your content. Generally, it is recommended to keep your web pages around 50 k and with images etc. around 70 k. This criterion has been set particularly in view of the users still using the dial-up connection.

10. Link your site externally - Another guideline which some search engines such as Google follow is that they don't index sites which don't have external links with other sites. At times, they even allocate you a time period of around 30 days to get the external links. If you are not successful then your site may get pruned. You can also take the help of a free service to check the popularity of your website links through http://www.linkpopularitycheck.com

11. Maintain quality: Make sure that you keep a quality control over your website. This is particularly important in cases where you are submitting your website to directory site like Yahoo, Open Directory, Looksmart etc. This is because, at these sites, they have personnel who carefully analyze the submissions, and omit any, which do not have a good quality.

12. Search Engine spider blocks - If your website requires forms, passwords or registration for access then the search engine spiders will not be able to index it. This is also the case with sites having a searchable database. In such a scenario, you can try to submit those web pages on your site which are simple and don't have these complications.

13. Sharing IP - Nowadays another problem that you can face is that sometimes the website hosting services give the same IP to multiple websites. As a result, if any one of these websites, using the same IP is involved in any illegal dispute then the search engine de-bars the IP itself making all the associated sites suffer. Therefore, make sure that you have an independent IP and are not sharing it with anyone.

14. Submitting within limit: Some search engines have limits for accepting submissions, for a particular domain, per day. Therefore, before submitting check that you are within limit prescribed for your domain or your submission will go waste.

15. Limit non-indexable content: It is important that you submit only the kind of content that the search engines can index. For example, search engines cannot index embedded text, content in media files, Java applets or in XML coding.

16. Submit link pages separately: Search engines don't take the trouble to fully index your website. They will simply index, one or two links further than the page that you have submitted. Therefore, if you want some particular pages to be indexed it is advisable to submit them separately.

17. Avoid using spam - It is very important to develop your website with full sincerity. Spam, is very seriously looked down upon by the search engines. Make sure that your site is spam free and you don't use any tactic, which can be considered spam such as, excessive repetition of keywords etc.

18. Avoid redirecting: If your website is redirecting the viewer to another site then at times this can hamper your indexing process. This is because search engines are wary of being tricked by "cloaking" or IP redirection technology. If they find out that this is the case then you can be sure that they will not index your site.

19. Allow for fluctuations in index time: You will not believe it but there have been cases when the search engines, after indexing sites for some time suddenly stop doing so for months on end for no particular reason. They do restart the process after some time but the wait can get quite frustrating for the web developers. You can however, try to find out the real-world situation through http://www.marketposition.com

20. Technical errors: Besides all these, there are also some technical reasons because of which websites don't get indexed. These may include technical bugs and errors that arise from the sheer magnitude of the submissions and re-submissions that people make.

21. Submit limited pages: Most search engines have some kind of limits for the number of pages that they will index for each site. The quantity varies from engine to engine. However, if your website is very popular then the search engines stretch this limit for you.

Keep all these guidelines in mind while you are submitting your website to any search engine and allocate ample time for the indexation process.

Saturday, July 26, 2008

PAGE RANK EXPLAINED

Google PageRank Explained
How many links do you need to get a certain pagerank?
PageRank as explained by Google
PageRank Technology

Factors that can increase your Google PageRank

Now the Google PageRank algorithm can be very complexed, but yet friendly invention. Here is a list of things that could help boost you Google PageRank, with a rating scale beside it of how important we think it is.

* Update Pages Frequently 2/10
* Add Pages Frequently 4/10
* Good Neighborhood Directories with high PageRank Levels 7/10
* Monster Websites 7/10
* Quality Inbound links 8/10
* Quality Relevant Links 9/10
* No Broken Links 5/10
* Article Submissions (this can increase your PageRank by getting more inbound links)
* All these put together 10/10

Factors that can decrease your Google PageRank

* Bad inbound links such as Poker, Porn, Sex, Drugs, or anything to that nature
* Link spamming
* Bad Content
* Lots of broken links
* SEO Black Hat Techniques

How Google PageRank is Calculated

Okay now we are to the Google PageRank Calculations, this is very simple so pay attention, I learned it over night, not really. The factors about Google PageRank Calculation is that no one knows exactly how it works, but people have discovered over time somewhat how it works, but lets get into an example.

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

Above is a Google PageRank algo. that was released in the development of Google algo. Thats right the actualy algo equitation . Which google is not telling us what it does, but that does not matter because the equatation is good enough.

In the equation 't1 - tn' are pages linking to page A, 'C' is the number of outbound links that a page has and 'd' is a damping factor, usually set to 0.85.

A more simpler way to think of it is:

a page's PageRank = 0.15 + 0.85 * (a "share" of the PageRank of every page that links to it)

Share = The linking page's PageRank is divided by the number of outbound links

A page "votes" an amount of PageRank onto each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value will be shared equally between all pages

Therefore; it would be better to get a page linked to you that has a PageRank of 5 with 2 outbound links then it would be to have a page linked to you with a PageRank of 8 with 500 outbound links, but don't get me wrong. It would be better to have both pages linked to you, but if you was to take your choice, think about it.

Now the Google PageRank algorithm is based between a pr of 1 to 10, but many people believe that numbers are set to a algo logarithmic scale. Which there is a very good reason to believe this, but no one knows for sure outside of google, now there has probably been people that have figured it out somewhat, but to be sure, you would of had to write the Google PageRank algorithm your self.
Who invented the Google PageRank Algorithm

Google PageRank was developed at Standford University by Larry Page, and Sergery Brin. This was part of a research project for these two individuals. The project was started in 1995 and then was led to a functional prototype. In 1998, Google was founded.

Sunday, July 20, 2008

10 SEARCH ENGINE OPTIMIZATION MISTAKES

1. Not taking the time to submit manually. Using automatic search engine submission tools or going through some service that offers to send your site to 1,000 search engines is usually a big mistake. Being listed on the major search engines (and there are about a dozen used by 90 percent of Web visitors) is very important, and you should handle it manually. If done correctly, it's worth taking the time.

2. Trying too hard to incorporate keywords. Packing keywords into meta tags no longer works very well, and invisible text or cloaking pages can get you banned from search engines forever. Incorporate the keywords into your text. Search engines are now looking to optimize based on what people see and read.

3. Overusing keywords. Search engines have caught on to the scheme to overuse keywords. If your company sells shoes and you include the word shoes or pumps nine times in three sentences they will catch on. Yes, you do want to use keywords a few times throughout the text, but it's a mistake to overdo it.

4. Lack of creativity in keywords and phrases. If you are a small business selling toys in Boise, Idaho you will include the word "toys" as a keyword. However, that will lump you with Toys R Us and all of the other major toy stores and manufacturers who will still come up ahead of you in search results. Therefore, you need to be creative and think of words and/or phrases that might get you to come up more readily for your target customers. Perhaps "Boise Toys" since local shoppers will seek local businesses. Keep thinking and be creative.

5. Over-using graphics instead of text. Most search engines are not programmed to read graphics but instead look for text. Therefore, if you are too graphics-rich, you may be bypassed by the search engines.

6. Not following submission procedures. Each search engine will have their own guidelines. Although they are similar, you need to pay attention. If you submit your site but are not accepted, you can submit again.

7. Tailoring pages for search engines. You can try to create different pages for different search engines, but you will usually end up wasting valuable time and resources, plus you will have too many Web pages. Also, you could get banned from a search engine.

8. Neglecting your title tag. A common mistake is overlooking the importance of the title tag. More significant than the name of your business is what your business is all about. Since search engines give more credence to what is at the start of the title tags, put your prominent information at the beginning.

9. Neglecting a site map. If you want to know your way around a place, you'll use a map. The same holds true for some of the most significant search engines.

10. Believing too-good-to-be-true offers. Anyplace that guarantees you thousands of hits, numerous customers, or anything of that nature is likely a scam. There are scammers that will put you onto adware, pop-ups, or other services that redirect traffic to places where visitors do not want to go. Avoid these places.

Saturday, July 19, 2008

INTERNET SCAMS TO AVOID.

Tax and Rebate Scams

The Scam: Consumers get a call or e-mail claiming to be from a government agency, such as the IRS or Social Security Administration, that asks for personal information to process a rebate check. These crooks ask consumers to provide personal information like their social security number, bank account number, or other details they can use to commit identity theft. If they resist giving out information, they're told they cannot receive the rebate unless the information is provided.

The Don'ts: Never give sensitive information to anyone over the phone or email. If you get a suspicious email, delete it immediately. Don't click on any links either, for they might take you to a phishing site or install spyware on your computer. Keep in mind that most government agencies don't collect information by phone or email. The FTC recommends you contact the IRS or SSA directly if you have any questions or concerns. To learn more about other tax scams check out the IRS Top 2008 "Dirty Dozen" Tax Scams.

Cheap Electronics Scam

The Scam: Shopping website that appears legit sells electronic products at extremely low prices. The site is so sophisticated, even the most savvy consumer will have a hard time telling it's a fake. One recent article on PCMag, mentions these scamming sites may be part of a bigger network, since they all have a $500 minimum purchase requirement, and may ask for payment in the form of a Western Union money order to be mailed to a foreign address.

The Signs: Things a like a foreign address, a $500 minimum purchase, or the lack of a secure payment transaction form should raise red flags. A site may appear legitimate, but if you have a hard time recognizing the validity of the website, watch out for things like a new domain registration, questionable contact information, grammatical and spelling errors, a no return policy, and untraceable payment methods. Do do some research online because chances are others may already be expressing their concerns on forums or blogs.

Chatroom Scams

The Scam: Russian cyber-crooks have developed a software robot that poses as a human in chatrooms. These bots can chat with up to 10 people simultaneously, and easily persuade them to hand over phone numbers, photographs, birthday, address, and other personal information. The site claims "Not a single girl has yet realized that she was communicating with a program!" Information harvested by these bots can be used by fraudsters to carry out various forms of fraud. Unsuspecting victims may also be tricked into visiting a 'personal site' that could load malware onto their computers. Sergei Shevchenko, Senior Malware Analyst at PC Tools said CyberLover, "employs highly intelligent and customized dialogue to target users of social networking systems. It can monitor Internet browser activity, automatically recognize and fill in the fields in the web pages, generate keystrokes and mouse clicks, and post messages, URLs, files and photos."

The Dont's: Common sense says never, ever give out personal information to anyone you just met online.

Local Charity Scams

The Scam: Fraudsters claiming to be from the local police department or DARE program are calling or approaching private citizens and businesses soliciting donations purporting to benefit police officers. What's convincing some people into handing over personal and financial information to these imposters is the spoofed number that pops up in the caller ID. Police say many victims have reported a phone number that appears to be from the local police department, so don't be fooled.

The Do's: If you want to support the local police or fire department, find out when they hold their annual fund drives. Most departments don't solicit donations via telephone, so it's best to check out their site to find out when and how they seek donations.

Cancer Cure Scam

The Scam: As more people turn to the web for medical advice, they're encountering websites that advertise natural products they claim will prevent or cure everything from cancer to diabetes. Scammers know people are searching for natural remedies online, so they exaggerate the language on their site, and even add a few medical terms to sound legitimate. Oftentimes, they'll claim their supplies are not sold anywhere else, and sell them at a high price. Unfortunately, there is no such thing as a miracle cure for cancer, but these scammers will have you believe there is, and will even discourage you from taking real medicine. The reality is many of these products are not proven, effective, or safe, and the sites are full of false testimonials.

The Do's: Canada has already started to crack down on such sites, demanding they remove any false claims quickly. Andrea Rosen, Acting Deputy Commissioner of Canada's Competition Bureau, says consumers should be skeptical of health-related products or services that look too good to be true. People should talk to their doctor before trying any new treatment. Check out the Anatomy of an Online Health Scam before you buy medicine online.

Friday, July 18, 2008

WEB HOSTING

A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own websites accessible via the World Wide Web. Web hosts are companies that provide space on a server they own for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center, called colocation.

The scopes of hosting services vary widely. The most basic is webpage and small-scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface. The files are usually delivered to the Web "as is" or with little processing. Many Internet service providers (ISPs) offer this service free to their subscribers. People can also obtain Web page hosting from other, alternative service providers. Personal web site hosting is typically free, advertisement-sponsored, or cheap. Business web site hosting often has a higher expense.

Single page hosting is generally sufficient only for personal web pages. A complex site calls for a more comprehensive package that provides database support and application development platforms (e.g. PHP, Java, Ruby on Rails, and ASP.NET). These facilities allow the customers to write or install scripts for applications like forums and content management. For e-commerce, SSL is also required.

The host may also provide an interface or control panel for managing the Web server and installing scripts as well as other services like e-mail. Some hosts specialize in certain software or services (e.g. e-commerce). They are commonly used by larger companies to outsource network infrastructure to a hosting company. To find a web hosting company, there are searchable directories that can be used. One must be extremely careful when searching for a new company because many of the people promoting service providers are actually affiliates and the reviews are biased.

Hosting uptime refers to the percentage of time the host is accessible via the internet. Many providers state that they aim for a 99.9% uptime, but there may be server restarts and planned (or unplanned) maintenance in any hosting environment.

A common claim from the popular hosting providers is '99% or 99.9% server uptime' but this often refers only to a server being powered on and doesn't account for network downtime. Real downtime can potentially be larger than the percentage guaranteed by the provider. Many providers tie uptime, and accessibility, into their own Service Level Agreement, or SLA. SLAs may or may not include refunds, or reduced costs if performance goals are not met.

Internet hosting services can run Web servers; see Internet hosting services.

Hosting services limited to the Web:

* Free web hosting service: is free, (sometimes) advertisement-supported web hosting, and is often limited when compared to paid hosting.
* Shared web hosting service: one's Web site is placed on the same server as many other sites, ranging from a few to hundreds or thousands. Typically, all domains may share a common pool of server resources, such as RAM and the CPU. A shared website may be hosted with a reseller.
* Reseller web hosting: allows clients to become web hosts themselves. Resellers could function, for individual domains, under any combination of these listed types of hosting, depending on who they are affiliated with as a provider. Resellers' accounts may vary tremendously in size: they may have their own virtual dedicated server to a colocated server.
* Virtual Dedicated Server: dividing a server into virtual servers, where each user feels like they're on their own dedicated server, but they're actually sharing a server with many other users. The users may have root access to their own virtual space. This is also known as a virtual private server or VPS.
* Dedicated hosting service: the user gets his or her own Web server and gains full control over it (root access for Linux/administrator access for Windows); however, the user typically does not own the server. Another type of Dedicated hosting is Self-Managed or Unmanaged. This is usually the least expensive for Dedicated plans. The user has full administrative access to the box, which means the client is responsible for the security and maintenance of his own dedicated box.
* Managed hosting service: the user gets his or her own Web server but is not allowed full control over it (root access for Linux/administrator access for Windows); however, they are allowed to manage their data via FTP or other remote management tools. The user is disallowed full control so that the provider can guarantee quality of service by not allowing the user to modify the server or potentially create configuration problems. The user typically does not own the server. The server is leased to the client.
* Colocation web hosting service: similar to the dedicated web hosting service, but the user owns the colo server; the hosting company provides physical space that the server takes up and takes care of the server. This is the most powerful and expensive type of the web hosting service. In most cases, the colocation provider may provide little to no support directly for their client's machine, providing only the electrical, Internet access, and storage facilities for the server. In most cases for colo, the client would have his own administrator visit the data center on site to do any hardware upgrades or changes.
* Clustered hosting: having multiple servers hosting the same content for better resource utilization.
* Grid hosting : this form of distributed hosting is when a server cluster acts like a grid and is composed of multiple nodes.
* Home server: usually a single machine placed in a private residence can be used to host one or more websites from a usually consumer-grade broadband connection. These can be purpose-built machines or more commonly old PC's.

Some ISP's actively attempt to block these servers by disallowing incoming requests to TCP port 80 of the user's connection and by refusing to provide static IP addresses.

Some specific types of hosting provided by web host service providers:

* File hosting service: hosts not web pages but files
* Image hosting service
* Video hosting service
* Blog hosting service
* One-click hosting
* Shopping cart software

Web hosting is often provided as part of a general Internet access plan; there are many free and paid providers offering these services.

A customer needs to evaluate the requirements of the application to choose what kind of hosting to use. Such considerations include database server software, scripting software, and operating system. Most hosting providers provide Linux-based web hosting which offers a wide range of different software. A typical configuration for a Linux server is the LAMP platform: Linux, Apache, MySQL, and PHP/Perl/Python. The webhosting client may want to have other services, such as email for their business domain, databases or multi-media services for streaming media. A customer may also choose Windows for its hosting platform. The customer still can choose from PHP, Perl, and Python but may also use ASP .Net or Classic ASP.

Web hosting packages often include a Web Content Management System, so the end-user doesn't have to worry about the more technical aspects.

One may also search the Internet to find active webhosting message boards that may provide feedback on what type of webhosting company may suit his/her needs.

Wednesday, July 16, 2008

GAINIG NO.1 IN GOOGLE PAGE LISTING

In order to get your website to the top spaces within the search engine results you need to use appropriate search engine techniques that will get your website maximum visibility within the major search engines such as Google, MSN and Yahoo. In order to do this you need to have your website optimised in the correct manner so that your site has the best chance of being picked up by the search engines. To help this process you can have search engine optimisation performed on your site, which will involve aspects such as keyword analysis through finding the best keywords on your site and website optimisation, which ensures that your site is content rich; it also involves link building, which will provide you with permanent, relevant links that drive targeted traffic to your website in order to increase your position within search engines; however one thing that should be kept in mind when it comes to search engine submission is it refers to the act of getting your website listed with search engines but just because you are listed it doesn't necessarily mean your website will rank well, it simply means the search engines will know that your page exists.

The actual term search engine submission refers to how a webmaster submits a website directly to a search engine; however this direct submission is a practise that is no longer entirely necessary due to the fact that major search engines such as Google, Yahoo and MSN use crawlers, bots, and spiders that eventually would find most web sites on the Internet. In order to aid this, however, it is a good idea to invest in the idea of search engine optimisation, otherwise known as SEO. This refers to the process of improving the volume and quality of traffic to a website from search engines via natural search results for targeted keywords. SEO can target different kinds of searches, which includes image searches, local searches and industry specific searches.

Once you have one page of a website submitted to a search engine you don't need to work very hard to get the other pages submitted as crawlers will find pages that are linked to the page that is already indexed within the search engines; the rest of the pages will be found automatically.

Going back to the idea of SEO; it describes a way of designing your website to make it appear higher in the search engines. SEO techniques have numerous benefits including the most obvious, which is that your website will be found by people who are searching for a specific product or service. With your SEO you will more than likely be provided with monthly email reports, Meta tags, secure admin areas and personal control panel. With the help of SEO everything that can be done to get your website ranked higher will be done.

There are many Search Engine Optimisation companies out there who will be able to assist you with all of your SEO needs; also you are able to gain the help of a SEO specialist as part of the work done by a web design company.

LISTING YOUR WEBSITE NO. 1 IN GOOGLE

We have all seen adverts like this on the Internet so many times. Why is it that every business wants their website to be at the top of Google? The answer to that question is that due to the fierce competitiveness on the Internet, if your website does not appear on the first few pages, the only person who is likely to be looking at it is you.

Adverts such as these are not completely true. There is no guarantee that you will be in the number one spot on Google, or any other search engine for that matter, and if by chance you find yourself up there in first place it may well be down to keywords that none of your potential readers are actually looking for anyway.

How is this, you may ask? Well, Google's programmers keep the precise basis on which websites are rated and located a well guarded secret. Search Engine Optimization (SEO) experts have in the past been able to discover many of the factors that Google weighs to decide which position to allocate to any particular website. Nonetheless, no-one is aware of exactly how much weight Google attaches to each single factor. This way, even the experts don't always get it right and spending large amounts of money on SEO sometimes turns out to be fruitless.

So how does this affect your business when you are trying to increase the visibility of your website? Is it possible for your site to climb to the top of Google? The answer to this question is yes, possibly! With extremely hard work and taking into account many factors including the nature of what you are promoting, you can get into the top ten positions. Your sites domain name, its number of pages and how well you use your keywords all go into making up the equation.

Here are a few tips to boost your website position and the ensuing sales.

First or all your website needs to be the best one possible for the products and services you are offering. If your site does not look professional, is not user friendly, is not eye-catching and is not proving the products people want, it will make no difference even if you do get into the top search engine positions, you will still not sell anything.

Try adding regular features including special offers and articles to your site. Watch what your competitors are up to and most of all keep up with new trends. A little research goes a long way and this allows you to improve your site with updates on a regular basis. Use website forms to collate details of your visitors and use this method of communicating with them.

Then you need to identify the keywords best suited to your website. When folks surf the net they type in relevant words. The search engines then do their job of finding and listing the sites with matching content. If you include the items people are looking for in the text of your website, you will help your site to be found. Which words would people who are looking for your products type in the search box? Have a look at the words your competitors are emphasizing on their sites. That's always worth doing.

Following on from above, you should apply standard website optimization techniques to your site. Good website developers understand the basic technical aspects of SEO (the density of the keywords, using keywords in the page titles, selecting keywords and tags etc) so you should really be focusing on the actions you can take and have influence over as the owner of the site.

You are providing the content so make sure you sprinkle the keywords throughout the site. Take a look at how often the words "website" and "products" can be found in this article. However, make sure you use the keywords in the right context. Combine your phrases but let them flow in a natural way. Let's face it you do not want to get right up there with Google then lose customers because they do not like the way your website reads.

Another good move is to get websites to link to yours. These links count in your favor.

In conclusion, whilst SEO is necessary and worth the price you pay for it, there are quite a few things you can do yourself to optimize your site instead of SEO or in addition to it. Don't forget that the results of doing this will take time to show but wherever you are on the Google rankings putting these things into practice will be of great benefit to your website and to your business.

TOP 10 SEO TECHNIQUES MADE EASY TO ALL

Here are ten very important Search Engine Optimization (SEO) techniques. We will be talking about each of the SEO tips in detail later on.

1) Use the most important keywords (KWs) in the title tag. Use these KWs in a proper sentence, and not as a string of KWs.

2) Use 10 of the most important and relevant KWs in the keywords metatag.

3) Give a good, short description in the Description tag. This description should contain at least 2-3 of the most relevant KWs used in a proper sentence.

4) NEVER use KWs in the Title, Description or Keywords tag that are not relevant to your website. Keep it honest and it really works wonders.

5) Use the H1 and H2 tags (most people don't now). Keep the content in the H1 and H2 tags relevant.

6) If the main content of your page is in tables, adjust the design so that quite a bit comes high up in the nesting level of tables. The farther down it gets nested in the code, the lesser of it the spiders will see, and the lesser "relevance" they will give to that page.

7) Use 2-3 of the most relevant keywords as many times as possible in the first 2-3 paragraphs of the content. Again this is mostly a thumb rule. I can't put my finger on why and how much, but believe me, it works.

8) Don't try to fool the SE by using keywords here and there on the page with the same colour as the page background (making the KWs invisible). Sooner or later, you WILL be penalized in the rankings. Like I mentioned before, keep the content honest and relevant, without going on a tangent, or into irrelevant stuff just to get SE listings.

9) Get as many sites to link to you as possible. The more the better.

10) Get into the DMOZ directory. It helps a lot.

Understand that it takes a little time. But if you get on top or in the first page of results the "natural" way, you'll stay there for a long time, as long as you keep the content relevant to the subject of the website.

Monday, July 14, 2008

21 REASONS YOU MAY NOT BE LISTED IN SEARCH ENGINES

After you have compiled your website and hosted it, your primary concern is that it should be visited by, more and more people. For this, you try various tactics to promote your site. One way of promoting your website is to submit it with various search engines.

At times, you have submitted your website to the search engine, but you find that you are not indexed or in other words, your site is not appearing in the searches. There could be many reasons for it. Let's look at some of these reasons:

1. Allocate adequate time - After submission, indexing a website is a time consuming process. Some people in hurry to be indexed, ignore this time period and start expecting their site to appear in the search results, much before the time lapses. Actually, this index time ranges from one to eight weeks depending on the search engine. Some sites such as AltaVista also charge extra if you want to get your site indexed faster.

2. Use Paid Domains - If you have hosted your site on a free domain, you may come across problems in indexing your site. This is because nowadays the search engines either don't index free sites or index only a limited number of free sites. Therefore, it is always better to host your website on a paid domain with a paid service.

3. Select creditable hosting service: It is very important to host your website with a good hosting service. This is because if at any stage the search engine visits your website and finds that it is not functioning then your website will be simply removed from their database. Therefore, make sure your hosting service is a creditable one, which keeps your website up and running most of the time.

4. Frame-based site - Having a frame-based website can also be a roadblock. In a frame-based site, there are different pages in the same page. As a result, it can happen that your text page is indexed but not the menu page. To solve this problem, you should ideally have a non-frame based website. If not then you can try optimizing your frame-based website for a better result.

5. Low Ranking in Searches - It is quite possible that you are indexed on a search engine but you are not aware of it. This could be because your site is getting a very low ranking in the search results. Most people expect that their site to come up in the first few listings. As a result, if their site does not do so then they don't bother to look further and assume that their site is not indexed. Matters are not helped by the fact that most search engines don't inform you after indexing your website.

To get a good ranking in the search results it is important for you to optimise your website according to the search engine guidelines.

6. In-complete Website - Before submitting your website ensure that your site is complete and there are no missing pages. Otherwise, your website may not get indexed.

7. Avoid complicated pages - Sometimes in an effort to have a very dynamic website web developers use complicated scripts such as JavaScript and VB scripts etc. However, the search engines don't always handle these dynamic pages well. As a result, your site could suffer and get a low ranking in search engine results. Therefore, it is advisable to limit the use of such scripts on your site.

8. Link pages from home page - Some search engines follow the policy that they don't show pages which cant be accessed from the home page. To avoid this kind of a problem you can try to limit such pages or submit them separately.

9. Limit page size: Take care that your website pages don't become so heavy that they take a long time to load. In such a case, the search engine spider will not be able to fully index your content. Generally, it is recommended to keep your web pages around 50 k and with images etc. around 70 k. This criterion has been set particularly in view of the users still using the dial-up connection.

10. Link your site externally - Another guideline which some search engines such as Google follow is that they don't index sites which don't have external links with other sites. At times, they even allocate you a time period of around 30 days to get the external links. If you are not successful then your site may get pruned. You can also take the help of a free service to check the popularity of your website links through http://www.linkpopularitycheck.com

11. Maintain quality: Make sure that you keep a quality control over your website. This is particularly important in cases where you are submitting your website to directory site like Yahoo, Open Directory, Looksmart etc. This is because, at these sites, they have personnel who carefully analyze the submissions, and omit any, which do not have a good quality.

12. Search Engine spider blocks - If your website requires forms, passwords or registration for access then the search engine spiders will not be able to index it. This is also the case with sites having a searchable database. In such a scenario, you can try to submit those web pages on your site which are simple and don't have these complications.

13. Sharing IP - Nowadays another problem that you can face is that sometimes the website hosting services give the same IP to multiple websites. As a result, if any one of these websites, using the same IP is involved in any illegal dispute then the search engine de-bars the IP itself making all the associated sites suffer. Therefore, make sure that you have an independent IP and are not sharing it with anyone.

14. Submitting within limit: Some search engines have limits for accepting submissions, for a particular domain, per day. Therefore, before submitting check that you are within limit prescribed for your domain or your submission will go waste.

15. Limit non-indexable content: It is important that you submit only the kind of content that the search engines can index. For example, search engines cannot index embedded text, content in media files, Java applets or in XML coding.

16. Submit link pages separately: Search engines don't take the trouble to fully index your website. They will simply index, one or two links further than the page that you have submitted. Therefore, if you want some particular pages to be indexed it is advisable to submit them separately.

17. Avoid using spam - It is very important to develop your website with full sincerity. Spam, is very seriously looked down upon by the search engines. Make sure that your site is spam free and you don't use any tactic, which can be considered spam such as, excessive repetition of keywords etc.

18. Avoid redirecting: If your website is redirecting the viewer to another site then at times this can hamper your indexing process. This is because search engines are wary of being tricked by "cloaking" or IP redirection technology. If they find out that this is the case then you can be sure that they will not index your site.

19. Allow for fluctuations in index time: You will not believe it but there have been cases when the search engines, after indexing sites for some time suddenly stop doing so for months on end for no particular reason. They do restart the process after some time but the wait can get quite frustrating for the web developers. You can however, try to find out the real-world situation through http://www.marketposition.com

20. Technical errors: Besides all these, there are also some technical reasons because of which websites don't get indexed. These may include technical bugs and errors that arise from the sheer magnitude of the submissions and re-submissions that people make.

21. Submit limited pages: Most search engines have some kind of limits for the number of pages that they will index for each site. The quantity varies from engine to engine. However, if your website is very popular then the search engines stretch this limit for you.

Keep all these guidelines in mind while you are submitting your website to any search engine and allocate ample time for the indexation process.

INTERNET MARKETING - HOW EFFECTIVE IT IS

There is a lot of hype and misinformation going around about article marketing. People are making it out to be a miracle marketing method. Don't get me wrong, it works very well. I use it to earn about 67% of my monthly income, but it's no miracle. It's not a push button method that you can just plug in. It does take some work. This article is going to share some things you should and shouldn't do when it comes to promoting your products via the use of articles.

One thing you should NOT do is write crappy articles. A lot of people think that they can write just any old thing and it's going to make them a sale. This is not true. You write a lousy article and guess what? The person reading it either won't make it through the whole article OR after they're done, they'll be so disgusted, they won't even consider going to your site. So make the article the best you can possibly make it.

Another thing you shouldn't do is make your articles a sales pitch. An article should be informative. If the article does its job of informing people and actually giving them information that they can use, trust me, they'll be checking out your signature to see what you have to offer them. It's like anything else in this world. The more you give, the more you will get in return.

What you DO want to do when writing an article is make sure the title is catchy. You want it to raise the reader's curiosity. Take the title of this article. "How Effective Is Article Marketing Really?" Got you wondering, didn't it? Is it effective? Am I wasting my time? Made you want to read it. Oh don't worry, I'll answer the question before I'm done. But I think you already know the answer.

GUARDING YOUR EMAILS AGAINST SPAMS

In the society that we live in today people now class all unsolicited email as spam. This includes automatic replies, emails containing viruses and unwanted but legitimate business propositions.

Spam is nearly as old as the Internet and many believe that the problem of spam will never really go away as spammers are becoming increasingly difficult to stop. They are also finding more and more ways of delivering spam mail around the Internet.

One thing that many of us never really understand is how spammers get our email addresses in the first place. One of the main ways in which this is done is through spammers using computers to check almost every page of websites on the Internet looking for the '@' symbol. If the symbol is found the spammer knows that it is an email address and then simply adds your email address to their database so that when the spammer sends out an automated spam message everyone who is on the database will receive it.

Spammers get your email address without you even realising it. The way in which you can reduce the chance of this happening is to ensure that you don't place your email address on pages across the Internet; however if you need to do this for example for customers of your business to get in touch with you or if someone has requested your email address you should make it accessible to them by replacing the @ symbol, i.e. name[at]domain[dot]com. Spammer programmes will not be able to pick this up as an email address and you will still be able to place your email address on webpage's.

Another way in which spammers are able to get a hold of your email address is if your email address is sorted on someone's computer who gets a virus. Spam virus takes advantage of an infected computer and sends spam emails to all the addresses sorted within that PC. These spam emails do not get sent from the email address of the infected computer owner; they are sent from a fake, spam email address.

If you are finding that you are getting spam messages there are certain steps that you can take to reduce the amount of spam that you receiving, as well as getting a spam blocker/filter you should always remember to never reply to the spam email and never un-subscribe. Many people think that if they request to be taken off a 'mailing' list that they won't receive any more spam emails. This is in fact opposite of what actually happens. If you request to un-subscribe the only thing that you are doing is verifying to a spammer that your email account is valid and they will simply send you more spam mail as they think that you are reading them.

The best reaction to take to spam mail is no reaction. You should never interact with a spammer in anyway as they will just send you more spam emails. To tackle spam messages you should invest in an anti-spam software and let that take care of the spam for you.

Tuesday, July 8, 2008

PAGE RANK CHECKER

Commercial blogging is very rampant these days. Bloggers no longer just make personal accounts of their daily lives, but also writes for Search Engine Optimization purposes. The most common term would be commercial blogging or they want to be called professional bloggers. They blog for money.

As a commercial blogger, it always advised that your blog must have a page rank. The higher the page rank, the more you can accept high paid tasks. You can check your page rank for your blog using the services of mypagerank.net for easy access to the site just click this: Page rank.

Monday, July 7, 2008

PAGE RANK CHECKER

Creating a blog can be very easy. After creating a blog, you must write any thing you find interesting and topics that you are good at. Just be creative enough in your writing and always remember that this is the Internet and expect many will be reading your writings online. A blog would usually would gain it's page rank when it reaches its third month. You can check your blog's page rank using pr checking sites. The more you update your blog, the more it will gain page rank.

Saturday, July 5, 2008

SOCIAL BOOKMARKING FOR BLOGS

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.

In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.

Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.

As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.

The concept of shared online bookmarks dates back to April 1996 with the launch of itList.com. Within the next three years, online bookmark services became competitive, with venture-backed companies like Backflip, Blink, Clip2, Hotlinks, Quiver, and others entering the market[citation needed]. Lacking viable models for making money, this early generation of social bookmarking companies failed as the dot-com bubble burst.

Founded in late 2003, del.icio.us pioneered tagging and coined the term "social bookmarking". In 2004, as del.icio.us began to take off, Citeulike, Connotea (focusing on social bookmarking for scientists), Simpy, Furl, and Stumbleupon were released, and Netvouz in 2005. In 2006, Ma.gnolia and Diigo also entered the bookmarking field. Sites such as Digg, reddit, and Newsvine are a related type of web service that provides a system for social news. In 2006, Connectbeam was the first company to launch a social bookmarking application squarely focused at businesses and enterprises, and continues to innovate in this direction. In 2007, IBM announced plans to enter the social software market, and the BBC web site added social bookmarking links for its news and sport articles, as many other news websites had done earlier.

This system has several advantages over traditional automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (such as web sites) is done by human beings, who understand the content of the resource, as opposed to software, which algorithmically attempts to determine the meaning of a resource. This provides for semantically classified tags, which are hard to find with contemporary search engines.

Additionally, as people bookmark resources that they find useful, resources that are of more use are bookmarked by more users. Thus, such a system will "rank" a resource based on its perceived utility. This is arguably a more useful metric for end users than other systems which rank resources based on the number of external links pointing to it.

There are drawbacks to such tag-based systems as well: no standard set of keywords (also known as controlled vocabulary), no standard for the structure of such tags (e.g. singular vs. plural, capitalization, etc.), mistagging due to spelling errors, tags that can have more than one meaning, unclear tags due to synonym/antonym confusion, highly unorthodox and "personalized" tag schemas from some users, and no mechanism for users to indicate hierarchical relationships between tags (e.g. a site might be labeled as both cheese and cheddar, with no mechanism that might indicate that cheddar is a refinement or sub-class of cheese). Services which allow both tags and folders for organizing bookmarks (such as Netvouz) make this less of a problem though.

Social bookmarking can also be susceptible to corruption and collusion. Due to its popularity, some users have started considering it as a tool to use along with Search engine optimization to make their website more visible. The more often a web page is submitted and tagged, the better chance it has of being found. Spammers have started bookmarking the same web page multiple times and/or tagging each page of their web site using a lot of popular tags, hence obliging the developers to constantly adjust their security system to overcome abuses. Because of this, some social bookmarking websites were forced to add CAPTCHA protection against spam, which caused some problems for people who use social bookmarking for non-spamming purposes.

Friday, July 4, 2008

INCREASING YOUR ALEXA RANK

Alexa ranking is one type of page rank that is based on site visitors. The more visitors in your website, the more your site would have a good ranking. There are some sites that dwells too much with site Alexa Ranking. Here are some tips and effect way to improve your Alexa Rank.

# Download the Alexa toolbar and surf your own site.
# Have a few friends download the Alexa Toolbar and surf your site.
# Shift the focus of your site toward a more webmaster like theme.
# Participate in many webmaster forums which allow you to place your site in your signature.
# Write articles about webmaster topics and distribute them around the web.
# Optimize pages of your site for Alexa and related phrases.
# Buy ads on search engines to increase your traffic. Your Alexa traffic rankings will increase.
# Write an article with tips on how to increase your Alexa rankings.
# Advertise that article on the world's largest network.
# Join an autosurf network which exchanges Alexa credits. <--- this actually exists and they sell off some of the credits. The problem is that those are credits. They are not real visitors. They are not what you need.

Direct Hit failed as a search engine because it based a large portion of its algorithm on web traffic. Alexa ranking is highly inaccurate and easy to manipulate.

Thursday, July 3, 2008

COMPUTER MAILS

The traditional or snail mails are getting out of the picture. Mails are now received fast and easy using online mails. Google's gmail is very easy to use and quick. The good thing about Google mail is that it has a spam protection. You receive less spam on you mails. In order to have gmail account. Just sign in and follow the steps and procedures. In just 3 minutes, you can start sending and receiving emails.

Wednesday, July 2, 2008

BLOGGING CHANGED THE WORLD WIDE WEB

When the World Wide Web was invented, it was just a pure and simple search and locate kind of thing. Website owners need to hire expert programmers to do the building of a website and designing it. I, myself was amazed how these brilliant minds create something with just numbers and codes.

But now, creating a website is easy. There are readily available platforms that you can immediately use without hiring and paying expert programmers. Welcome to the world of blogging. At this time there are two mostly used platforms. These are Blogger and Wordpress. Blogging is a web diary where you can post anything you want as long as it is readable and can be shared by all online viewers.

Aside from just an online diary, blogging can also be a source of enormous money. It can be through advertising and by article writing and posting it in your blog. I myself has managed 9 blogs and updates it regularly and religiously.

You can start creating your blog and publishing it online. Blogging is easy as 1-2-3.