Tuesday, August 19, 2008

ALEXA RANKING MAGIC

# Download the Alexa toolbar and surf your own site.
# Have a few friends download the Alexa Toolbar and surf your site.
# Shift the focus of your site toward a more webmaster like theme.
# Participate in many webmaster forums which allow you to place your site in your signature.
# Write articles about webmaster topics and distribute them around the web.
# Optimize pages of your site for Alexa and related phrases.
# Buy ads on search engines to increase your traffic. Your Alexa traffic rankings will increase.
# Write an article with tips on how to increase your Alexa rankings.
# Advertise that article on the world's largest network.
# Join an autosurf network which exchanges Alexa credits. <--- this actually exists and they sell off some of the credits. The problem is that those are credits. They are not real visitors. They are not what you need.

Direct Hit failed as a search engine because it based a large portion of its algorithm on web traffic. Alexa ranking is highly inaccurate and easy to manipulate.

Wednesday, August 13, 2008

WEB PRESENCE FOR YOUR WEBSITE

If you see your website as an extension of your business, simply online, then you're on the right track. Otherwise, you are probably throwing money away each month to host a website which only a drains your financial resources.

Many companies in early 2000 rushed to develop an online presence. Basically, companies reproduced their printed brochure with content and placed it in an online format. For most companies, their brochures and direct mailers was the number one marketing tool used to solicit new business and maintain current relationships, so it made sense to create their online presence out of this material. Webmasters and agencies across the country launched websites for their respective companies and clients and waited to see the results ... many are still waiting to see them.

Most companies launched an official website, but didn't create an official web presence. A website contains information about your company. It has information that may or may not be current and is somewhat stagnate related to content. You and your close associates know about your website, no one else does. A web presence is a living entity, a marketing tool, which interacts with your potential and current clients 24/7, 365.

What turns a website into a web presence?

Effective Search Engine Optimization

Potential clients can't find your website unless you tell them. The best way to get the message out that you exist and can fulfill their need for a particular product or service is to get ranked on the search engines such as Google and Yahoo. Ranking on the major (and minor) search engines is strategic process which can take anywhere from 12 weeks to eight months. There are a lot of factors involved. If anyone tries to tell you they can get your site ranked at the top of Google in six weeks, it's a scam.

Search Engine Marketing

Take your product or service directly to the top of the search engines, in the form of sponsored links. This is by far the easiest way to rank high on the search engines, but there is a "cost per click" for each potential customer. Google, Yahoo, MSN and many other search engines offer a paid listing on their engines. Although it is easy to sign-up for the paid listings, there is a strategy behind the development of the actual text or image ad, how much to pay for each click and which keywords and key phrases to use. You also need to have a marketing budget in mind.

Now that your audience knows you exist and where to find you, you can begin utilizing the full potential of your website.

Add Ecommerce

Now that you have reached a new market; sell them your product or service. Selling online has not only become commonplace, but quite inexpensive. If you take credit cards at your physical location, you can easily accept them online through your website.

Collect Information

Offer your audience a free report or some other small gift in return for their email address and contact information. This data will come in handy when you want to reach a large audience with an announcement about a new product or service available at your website.

Get Feedback

Want to know what your audience thinks about your product or service? Collect the information online. This data can be valuable in several ways. Number one, you can use this information to contact potential customers at a later date. Number two, you can use this to create a testimonials section for your website. Potential clients always want to know what other customers thought about your product or service and will use this information in their decision process.

Add Interactive Elements: Flash Video

Create an experience for your customers by providing an introduction to your company or demonstrate a product or service.

Update your Content

If your content doesn't change on a routine basis, you won't receive return visits to your website. Search engines also keep an eye on content and rank sites accordingly.

Use a Reliable Host

Don't waste money on "fly-by-night" hosting companies. Most cheap hosting companies who offer 99% uptime with their hosting package know you don't check and you wouldn't know if your website was down. Use a company that provides uptime reports or a company that you can trust to monitor your site. If your audience can't find your site because it is "down", you have wasted marketing dollars.

The Next Step

There are literally hundreds of ways you can interact with your customers online and the few above should help you get other ideas rolling your way. The next logical step is to review your own website. Is it providing a source of revenue, or is your site simply a bill you pay every month? If the latter is true, you may want to rethink your current online marketing strategy.

Thursday, August 7, 2008

BLOG FEATURE

This is a good site that I am recommending to all to read. the articles are very informative.

Today's featured blog is:


Wednesday, August 6, 2008

BLOG FEATURE

I have so many friend who are blog owners and this post is dedicated to provide additional boost on their site and maybe a chance to get more exposed in the blogging world.

Todays featured blog:

Saturday, August 2, 2008

HIGH YIELDING INVESTMENT PROGRAMS

A High-Yield Investment Program (HYIP) is a type of scam. At one time, it was used to refer to an investment program which may have offered a high return on investment. The term "HYIP" was abused by the operators of scams to camouflage their scams as legitimate investments. Due to this overuse by scammers, HYIP has almost become synonymous with Scam or Ponzi.

Most HYIPs disclose little or no detail about the underlying management, location, or other aspects of how money is to be invested (often because money is not actually invested), and relatively little information (other than asserting that they do various types of trading on various stock and other exchanges) on how they actually generate the returns they purport. They are sometimes presented with some form of an emotional appeal, appeals for faith, and promises that they will help investors achieve financial freedom.

Online HYIP schemes rarely last for more than a couple of years and typically accept small deposits while promising astoundingly high returns. An overwhelming number of cases suggest that HYIPs are Ponzi schemes, in which new investors provide the cash to pay a profit to existing investors, which they typically then withdraw. This approach allows the scam to continue as long as new investors are found and/or old investors leave their money in the scheme, known as compounding (because even higher profits are promised). The SEC has said the following on the matter: "These fraudulent schemes involve the purported issuance, trading, or use of so-called 'prime' bank, 'prime' European bank or 'prime' world bank financial instruments, or other 'high yield investment programs.' ('HYIP's) The fraud artists... seek to mislead investors by suggesting that well regarded and financially sound institutions participate in these bogus programs."

The introduction of e-currencies has made it possible for HYIPs to operate on the internet and cross international boundaries, and to accept large numbers of small investments. HYIPs usually accept deposits by either e-currency, like e-gold, and INTGold, or use specialist third party payment processors like AlertPay, SolidTrustPay, CEPTrust, TriStarMoneyChangers and StormPay. HYIPs typically offer a significant incentive commission (for example, 9% of invested funds) for members to attract and refer new investors.

Arguably, the largest HYIP scam that has existed on the internet was PIPS (People in Profit System or Pure Investors). The investment scheme was started by Bryan Marsden in early 2004, (according to the Wayback Machine record of http://pureinvestor.com) and spanned more than 20 countries. PIPS was investigated by Bank Negara Malaysia in 2005 which resulted in Marsden and his wife being charged in a Malaysian court with 97 counts of money laundering involving more than RM77 million - US$20 million. Even after these charges were brought forth many of Marsden's followers/investors continued to support him and believe they would see their money some day. This behavior and denial could be seen and still is seen on hyip forums.

As a result of online forums and monitoring sites which have made HYIP investors more aware of their nature, a different sort of "honest" HYIP began springing up in the early months of 2006. Basically, the HYIP owner calls his or her program a "ponzi-structured game" where one should "not invest money one cannot afford to lose", and where there is "never a guarantee of earnings or refunds". They promise to pay out up to (for example) 95% of deposits, the rest going to hosting or other fees and the owner's profit.

In such "games", the first participants ("investors") may make a good profit and are encouraged to refer other people to the program because of referral commission, the fact that they have already made back their principal and are playing with profit, and that the more people who deposit money, the more money can be paid out to participants. In theory, strategies can be developed to maximize profit using these games (but, of course, since this is a zero-sum game, such strategies work by taking advantage of ignorance or errors by others). Some forum users may gain a reputation whereby others will trust their word that they have been able to withdraw their profits, encouraging others to invest in the hopes that more will invest after them and that they can therefore make a profit. As these games are by definition Ponzi schemes, it is inevitable that the vast majority of investors who are not at the top of the pyramid will lose their money.

These "games" might be considered as lotteries. However, the odds of winning cannot be determined, as one cannot know whether one is playing early enough to win money (that is, whether a sufficient number of new participants will follow). Thus, these activities are unlike a lottery or other forms of gambling, where a player has an equal chance of winning no matter when a ticket is bought, or where the odds of the game are known.

HYIP monitors, or HYIP listing/rating sites, are personal or commercial websites that list and/or promote HYIPs for referral commissions. The monitor charges each HYIP a listing fee which is usually then invested into that program, although there exist free listings and occasionally monitors which invest their own money. The monitor then labels the HYIP as "Paying" or "Not paying/Scam" depending on whether interest is received within the terms specified by the program. Monitors also allow other HYIP investors to rate and comment on the programs, based on factors such as promptness of payouts and responsiveness of the HYIP administrator. Programs with higher ratings achieve higher rankings on the monitor sites, which coupled with a "Paying" status may entice more investors who rely on the monitor.

In most cases, HYIPs only pay monitor sites to keep their "Paying" status visible, but do not pay other investors. As HYIP monitors are not affiliated with the HYIPs themselves, they are unable to prevent investors from being scammed; they neither help to recover lost funds nor track down the scammers. Promoting or perpetuating Ponzi schemes is a criminal offense punishable by jail terms or fines in most countries. That the monitor sites place disclaimers saying that they "do not promote the programs advertised on their website" does not absolve them from criminal liability.

In order to generate a "paying" status early (so that future visitors will see it) and maintain it for the longest possible time, newly opened HYIPs list their site quickly as well as constantly pay monitors their interest on time. Added to the fact that many monitors invest the listing "fee", and that a commission is received on each deposit made by people who visit the HYIP via the monitor, they are the most likely to profit when a program runs out of funds.

HYIP owners can manipulate monitors and forums, by paying people to comment positively or by using a range of IP addresses or proxy servers in different locations so that "paying" votes appear to come from around the world. This allows the HYIP to rise up the rankings more quickly than others, giving investors a false sense of security. Additionally, even if they know it will scam in the future, some investors will also rate new HYIPs positively until the HYIP stops paying, because they want more people to invest after them in the hopes that the program will last longer. Future scammers can also build up a good reputation on forums for a large payoff once most forum members trust them.

The problem is seen as many monitors appear only to make certain programs more acceptable and trustworthy. It basically shows the true face of the HYIP scene.

Friday, August 1, 2008

TO SPAM OR NOT TO SPAM

In the society that we live in today people now class all unsolicited email as spam. This includes automatic replies, emails containing viruses and unwanted but legitimate business propositions.

Spam is nearly as old as the Internet and many believe that the problem of spam will never really go away as spammers are becoming increasingly difficult to stop. They are also finding more and more ways of delivering spam mail around the Internet.

One thing that many of us never really understand is how spammers get our email addresses in the first place. One of the main ways in which this is done is through spammers using computers to check almost every page of websites on the Internet looking for the '@' symbol. If the symbol is found the spammer knows that it is an email address and then simply adds your email address to their database so that when the spammer sends out an automated spam message everyone who is on the database will receive it.

Spammers get your email address without you even realising it. The way in which you can reduce the chance of this happening is to ensure that you don't place your email address on pages across the Internet; however if you need to do this for example for customers of your business to get in touch with you or if someone has requested your email address you should make it accessible to them by replacing the @ symbol, i.e. name[at]domain[dot]com. Spammer programmes will not be able to pick this up as an email address and you will still be able to place your email address on webpage's.

Another way in which spammers are able to get a hold of your email address is if your email address is sorted on someone's computer who gets a virus. Spam virus takes advantage of an infected computer and sends spam emails to all the addresses sorted within that PC. These spam emails do not get sent from the email address of the infected computer owner; they are sent from a fake, spam email address.

If you are finding that you are getting spam messages there are certain steps that you can take to reduce the amount of spam that you receiving, as well as getting a spam blocker/filter you should always remember to never reply to the spam email and never un-subscribe. Many people think that if they request to be taken off a 'mailing' list that they won't receive any more spam emails. This is in fact opposite of what actually happens. If you request to un-subscribe the only thing that you are doing is verifying to a spammer that your email account is valid and they will simply send you more spam mail as they think that you are reading them.

The best reaction to take to spam mail is no reaction. You should never interact with a spammer in anyway as they will just send you more spam emails. To tackle spam messages you should invest in an anti-spam software and let that take care of the spam for you.